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Motion Graphics in Video

Written by Michael | May 15, 2024 10:24:17 PM
  • Split screen blending visuals with stats

This video abut consumer behavior by FT Partner Content for Santander Private Banking does a great job with graphics. My favorite is its use of face morph from young to the old in a split screen, and using the left half with text reading "By 2050, 1/6 will be aged 65 years or over." The pair of screenshots below, followed by the video embed:

 

  • Thumbnail graphics and animation to show scale

The WSJ video team does a fabulous job producing this 11-min longish piece on Tesla's autopilot and its crash data. It gives me goosebumps and I am not sure I am going to even own a Tesla, let alone toying with its autopilot in my lifetime. [Click on image below to see the full video on wsj.com, not the YouTube teaser.]

  • 3D animated graphics and overlays

LinkedIn News is very shy about sharing their videos on YouTube, so I cannot embed one of my favorites below, you will have to click to LinkedIn to watch it. I love the way the graphics team put into the elegant and simplistic animation that really raises the game in the video series Catalyst here. Such as below, a spatial graphic rendition of Google Street View and Maps that the subject had worked on.

Here below is another one that I also love, probably from much earlier in this series.

Ken's resilient journey from behind bars to behind an executive desk

  • Organs and microbes cartoonized (Netflix, trailer below screenshots):


 

  • Timeline panning or scrolling with slides across (video below screenshot, this one by TODAY show):

 

  • Data overload: Just the Facts with Steve Ballmer

 

I am a numbers guy. I love well presented data and various forms of visualization of statistics. I also admire Steve Ballmer and his team's work in putting all the efforts into digging up and presenting the numbers and facts about important topics. But frankly, with too much of it, it becomes an over kill. It puts me to sleep almost every time if I watch more than five minutes of it straight. I'd say it's advisable to wrap around some stories or anecdotes to make all the numbers relatable and human. Let me know below if you have a different opinion.