BRING VISUAL AND ALL SENSES TO A UNIFIED EXPERIENCE

Creative Strategy & Content List

Telly Award 2024 Silver Winner cropped

Content sparks compassion, substance meets style:

Storytelling/narrative reel
Animation/data/graphics reel
Inform. Inspire. Entertain. Engage.
Inform. Inspire. Entertain. Engage.

Innovate: Image Slider | before-and-after

Interactive slider made possible by commoninja.com

Check out the glacier slider I designed and got "sold" onto nytimes.com


  • This project won awards because the people I got connected to won my heart, and soul. Watch the Hope Gala video below:

     

    I loved the talent in front of the camera so much that I wrote a blog post about the work behind the scenes.

  • Bring It to the Table raises awareness about the critical role of family history in early detection of some gynecological cancers. It reached half a million people.

     

  • The message is clear: anyone can get lung cancer; everyone can find hope. Around 40 versions of television and radio cuts were created in English and Spanish, aired in hundreds of local stations.

     

  • A curated collection of bite-size vignettes that adds style to substance in the creative production cycle:

    Gretel-bubble-maps-16x9

    16_9_Chicago-Helsinki_AdobeExpress

    EverestGlacier_1921-2007 wLiberty lrg

    NPW FB2NPW FB3

    AirAnimated-sliding-2009-06-full

    TD Paid Parental Leave - Quinn Phelps morph

    Mortage-Service-Index-2019_optimistic

     

    ClimateCentral_Sydney_2C-4C

     

  • A selected few pieces for social media for various clients:

     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     

    A post shared by LUNGevity Foundation (@lungevity)

     

    #DYK: Alzheimer's is the most common cause of dementia, accounting for 60-80% of dementia cases.

    This National Alzheimer's Disease Awareness Month, visit @alzassociation to learn about the signs & importance of #earlydetection: https://t.co/z9YRKum0hH#ENDALZ pic.twitter.com/ey0odVLFZ7

    — Arvinas (@ArvinasInc) November 8, 2023

     

    As #Juneteenth approaches, #TeamArvinas reaffirms our commitment to an equitable and inclusive world. Every day, we remain in solidarity with our Black colleagues and the Black community.

    Check out Juneteenth events in New Haven to get involved: https://t.co/20JBDaXUlG pic.twitter.com/Bvn4KiOg2Z

    — Arvinas (@ArvinasInc) June 16, 2023

     

    Today is #WorldAlzheimersDay. According to @alzassociation, about 6.7MM Americans aged 65 and older are living with Alzheimer's in 2023, and by 2060, that number is projected to reach 13.8MM.

    To become informed on the facts & figures, visit: https://t.co/vfnpVxzFZw pic.twitter.com/IWO1ymehgk

    — Arvinas (@ArvinasInc) September 21, 2023

     

  • On Thinner Ice and Longing for Blue Skies are two mini-documentary videos I developed and project managed with Emmy-winning studio MediaStorm based in Brooklyn, NY:

     

     

  • One size doesn't fit all. I've done both real livestreams and pre-recorded events. With the latter, there's more creative freedom in post production and you could dream up lots of cool ways to elevate the production value.

     

    Click here or image below for a pre-recorded LinkedIn Live where post production sprinkled the timeline with lots of eye candies and graphics for context:

    LinkedIn Live - Gretel Trails JPAhttps://www.linkedin.com/events/becomeanai-poweredtrailblazerwi7084273462147469312/comments/

    This is a Facebook Live I directed in real live for Girls With Guts and American Gastroenterology Association.

     

  • Here are a couple of videos that survived the GE corporate split. (I also worked for a few internal conference videos, which won't be available unfortunately.)

     

    Due to the 2024 GE split, a lot of my pieces for them (some for GE Aviation and some for GE Vernova/power/energy unit) got taken out of their GE YouTube account.

    Here are a bunch of stories out of my years at TD Bank's marketing and communications group:

     

     

     

     

     

     

  • A bunch of short videos for galas, award walkups, conferences and social media channels:

     

     

     

     

     

     

     

  • Turning others' photos or videos into a good piece of art:

     

     

     

     

     

  • A few videos that I directed, produced and/or edited about organizations or programs:

     

     

     

  • Some event highlight/sizzle videos I have done over the years:

     

     

  • Giving typography and textual copy a touch of motion:

    perfectly imperfect 16

    FEAR 06

    Federer 80pct win, 54pct points 23

    Pressure is a privilege 04

    dance in the rain 13

    Crawford aging lucky 16-1

     


Keep dreaming

Think outside the box. Push the envelope. Let ideas bloom.

Get creative

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