Multi-Channel Distribution
LGBTQ2+ Youth Conference Has Powerful Message
Emily Fishbaugh was born a boy, but knew something was wrong as early as age three. Emily said that she always knew she was a girl, even though she had a boy's body....
True Colors is not only a safe haven for these young members of the community, but also a place with tremendous positive energy and inspiration. Many attendees actually come out at the conference. Others build a network of friends and, more importantly, of support that they may not be fortunate enough to have at home or in their school. Real full story
Also watch the video, which I directed the production and interviews.
CoLab Mobile Trailer used as COVID-19 Testing Site
CoLab Philadelphia, a remodeled 1960s Airstream trailer, was designed to be responsive to rapidly changing healthcare needs in the city neighborhoods that need it most. Today, in response to the COVID-19 pandemic, CoLab’s mission is more urgent than ever.
CoLab, a project of Jefferson's Health Design Lab, has been providing mobile testing for COVID-19 for the past week in the Philadelphia neighborhood of Center City. Real full story
Also watch the video, which I directed the production and interviews.
The Climate Package
I conceived all imaginable formats in this big rollout: earned exposure as in a New York Times column, a policy paper published in the World Policy Journal, a mini-site of our own featuring videos and a photo gallery, glacier exhibition touring several cities, a full-page ad, collaboration with a UNDP documentary that aired on Discovery Asia channel, digital and social assets that spiced up presentations and social media channels, interactive sliders that impressed the Times photo editors so much that they copied a set on their column web page.
Full-page Ad in The New York Times
Let it fly
Craft the most engaging content and adapt to various formats to maximize reach