INFORM, INSPIRE, ENGAGE, EMPOWER, ENTERTAIN

Social Media Strategy & Content

Telly Award Silver Winner 2024: Advocacy & Causes - Non-broadcast

LUNGevity - 2023 Hope Gala - mosaic for hope video-1
Project managed, crew directed production for LUNGevity Foundation to raise awareness of lung cancer research advancement and new treatment options. Interviewed 20 lung cancer survivors, whose stories became the foundational assets for a series of social and other digital assets to transmit messages of hope and optimism. 

Environmental Advocacy: climate change & glacier exhibition

Climate - NYT glacier slider screenshot
Brainstormed and designed an interactive image slider to compare glaciers from past to present across the screen; "sold" a set to nytimes.com
Project managed and oversaw co-production with Emmy-winning MediaStorm, a feature video for mini-site On Thinner Ice; interviewed Lonnie Thompson, Bill McKibben, Orville Schell and villagers who were witnessing the impact of a warming climate: image slider sets and other social media assets blanketed various social channels and significantly boosted visits to the mini-site and exhibition

Environmental Pollution: air quality

Designed and edited a series of animated social vignettes comparing air quality, either between different days in the same city or between Chinese and U.S. cities.
Project managed and oversaw co-production with Emmy-winning MediaStorm, a feature video for mini-site China Air Daily; developed and designed mini-site with a vendor and created a series of animated and social assets for owned and shared platforms

Health Advocacy: lung cancer patients and caregivers

The social assets, video content and other creative collateral my creative team and I developed and produced significantly expanded the campaign's reach and deepened engagement with viewers across social pltforms
  • 50M
    total impressions
  • 700K
    website visits
  • 1000+
    national/local media hits

Social Media Content: branding and marketing

Social Vignettes & Motion Graphics

Gretel-bubble-maps-16x9
GIF

Graph Cloud, Animated

A few seconds of motion montage of dot maps from JPA Health's Gretel insights engine illustrating distributed interests of targeted audiences on certain health topics.

GIF

Mapping the Route

A quick snapshot of the flight route of GE Healthcare's filmmaker correspondent trotting the globe talking to people helping with the fight against COVID-19.

NPW IG1
NPW IG2
NPW IG3
NPW FB1
NPW FB2
NPW FB3
Six variations of animated social assets created for Substance Abuse and Mental Health Services Administration (SAMHSA)'s National Prevention Week 2023 campaign
EverestGlacier_1921-2007 wLiberty lrg
A layman's eyes always need some help. A dotted line to show where the glacier was. And a Statue of Liberty to give the viewer a sense of perspective and scale.
EverestGlacier_1921-2007 600x
Aligning up the before-and-after images is the key. Then it's relatively easy to apply the time machine magic.
S&P500 in 2020
S&P 500 in the year of the pandemic
car ownerships US-China
Car ownerships in the U.S. and China

Social Video: GE