---
title: Social Shorts
image: https://michaelcontent.us/hubfs/Telly%20Award%202024%20Silver%20Winner%20cropped.jpg
---

SHORT & SWEET

# Social Shorts & Vignettes

![](https://michaelcontent.us/hubfs/influencer_sml.jpg)

### Telly Award Silver Winner 2024: Advocacy & Causes - Non-broadcast

![LUNGevity - 2023 Hope Gala - mosaic for hope video-1](https://michaelcontent.us/hubfs/LUNGevity%20-%202023%20Hope%20Gala%20-%20mosaic%20for%20hope%20video-1.jpg "LUNGevity - 2023 Hope Gala - mosaic for hope video-1")

Project managed, crew directed and edited production for LUNGevity Foundation to raise awareness of lung cancer research advancement and new treatment options. Interviewed 20 lung cancer survivors, whose stories became the foundational assets for a series of social and other digital assets to transmit messages of hope and optimism. 

---

### Social Vignettes & Motion Graphics

![Gretel-bubble-maps-16x9](https://michaelcontent.us/hs-fs/hubfs/Gretel-bubble-maps-16x9.gif?width=600&height=338&name=Gretel-bubble-maps-16x9.gif "Gretel-bubble-maps-16x9")

GIF

#### Graph Cloud, Animated

A few seconds of motion montage of dot maps from JPA Health's Gretel insights engine illustrating distributed interests of targeted audiences on certain health topics.

GIF

#### Mapping the Route

A quick snapshot of the flight route of GE Healthcare's filmmaker correspondent trotting the globe talking to people helping with the fight against COVID-19.

![](https://michaelcontent.us/hs-fs/hubfs/16_9_Chicago-Helsinki_AdobeExpress.gif?width=450&height=253&name=16_9_Chicago-Helsinki_AdobeExpress.gif)

![NPW IG1](https://michaelcontent.us/hubfs/NPW%20IG1.gif "NPW IG1")

![NPW IG2](https://michaelcontent.us/hubfs/NPW%20IG2.gif "NPW IG2")

![NPW IG3](https://michaelcontent.us/hubfs/NPW%20IG3.gif "NPW IG3")

![NPW FB1](https://michaelcontent.us/hubfs/NPW%20FB1.gif "NPW FB1")

![NPW FB2](https://michaelcontent.us/hubfs/NPW%20FB2.gif "NPW FB2")

![NPW FB3](https://michaelcontent.us/hubfs/NPW%20FB3.gif "NPW FB3")

Six variations of animated social assets created for Substance Abuse and Mental Health Services Administration (SAMHSA)'s National Prevention Week 2023 campaign

![S&P500 in 2020](https://michaelcontent.us/hubfs/S%26P500%20in%202020.gif "S&P500 in 2020")

S&P 500 in the year of the pandemic

![car ownerships US-China](https://michaelcontent.us/hubfs/car%20ownerships%20US-China.gif "car ownerships US-China")

Car ownerships in the U.S. and China

---

### Social Shorts

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### Health Advocacy: lung cancer patients and caregivers

> [View this post on Instagram](https://www.instagram.com/p/Cq_EP1_h1he/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by LUNGevity Foundation (@lungevity)](https://www.instagram.com/p/Cq_EP1_h1he/?utm_source=ig_embed&utm_campaign=loading)

> [View this post on Instagram](https://www.instagram.com/reel/C2h3euVNOlL/?utm_source=ig_embed&utm_campaign=loading)
> 
> [A post shared by LUNGevity Foundation (@lungevity)](https://www.instagram.com/reel/C2h3euVNOlL/?utm_source=ig_embed&utm_campaign=loading)

The social assets, video content and other creative collateral my creative team and I developed and produced significantly expanded the campaign's reach and deepened engagement with viewers across social pltforms

- 50M
  
  
  
  
  
  ##### total impressions
- 700K
  
  
  
  
  
  ##### website visits
- 1000+
  
  
  
  
  
  ##### national/local media hits

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### Cadenced Social Asset Production: Arvinas

> Sr. Dir. Commercial Ops Tim Bye manages launch readiness planning across 14 functional areas, which is both dynamic & rewarding. But Tim says the best part is facilitating the teams’ success.
> 
> Check out what it’s like to be a part of [#TeamArvinas](https://twitter.com/hashtag/TeamArvinas?src=hash&ref_src=twsrc%5Etfw) [https://t.co/4siOUcM5XF](https://t.co/4siOUcM5XF) [pic.twitter.com/RQ1NPKyLLC](https://t.co/RQ1NPKyLLC)
> 
> — Arvinas (@ArvinasInc) [December 19, 2023](https://twitter.com/ArvinasInc/status/1737119226341843059?ref_src=twsrc%5Etfw)

> [#DYK](https://twitter.com/hashtag/DYK?src=hash&ref_src=twsrc%5Etfw): Alzheimer's is the most common cause of dementia, accounting for 60-80% of dementia cases.
> 
> This National Alzheimer's Disease Awareness Month, visit [@alzassociation](https://twitter.com/alzassociation?ref_src=twsrc%5Etfw) to learn about the signs & importance of [#earlydetection](https://twitter.com/hashtag/earlydetection?src=hash&ref_src=twsrc%5Etfw): [https://t.co/z9YRKum0hH](https://t.co/z9YRKum0hH)[#ENDALZ](https://twitter.com/hashtag/ENDALZ?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/ey0odVLFZ7](https://t.co/ey0odVLFZ7)
> 
> — Arvinas (@ArvinasInc) [November 8, 2023](https://twitter.com/ArvinasInc/status/1722264181997810132?ref_src=twsrc%5Etfw)

> Today is [#WorldAlzheimersDay](https://twitter.com/hashtag/WorldAlzheimersDay?src=hash&ref_src=twsrc%5Etfw). According to [@alzassociation](https://twitter.com/alzassociation?ref_src=twsrc%5Etfw), about 6.7MM Americans aged 65 and older are living with Alzheimer’s in 2023, and by 2060, that number is projected to reach 13.8MM.
> 
> To become informed on the facts & figures, visit: [https://t.co/vfnpVxzFZw](https://t.co/vfnpVxzFZw) [pic.twitter.com/IWO1ymehgk](https://t.co/IWO1ymehgk)
> 
> — Arvinas (@ArvinasInc) [September 21, 2023](https://twitter.com/ArvinasInc/status/1704849941733208368?ref_src=twsrc%5Etfw)

> As [#Juneteenth](https://twitter.com/hashtag/Juneteenth?src=hash&ref_src=twsrc%5Etfw) approaches, [#TeamArvinas](https://twitter.com/hashtag/TeamArvinas?src=hash&ref_src=twsrc%5Etfw) reaffirms our commitment to an equitable and inclusive world. Every day, we remain in solidarity with our Black colleagues and the Black community.
> 
> Check out Juneteenth events in New Haven to get involved: [https://t.co/20JBDaXUlG](https://t.co/20JBDaXUlG) [pic.twitter.com/Bvn4KiOg2Z](https://t.co/Bvn4KiOg2Z)
> 
> — Arvinas (@ArvinasInc) [June 16, 2023](https://twitter.com/ArvinasInc/status/1669694590222499840?ref_src=twsrc%5Etfw)

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### Social Video: GE

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