You've seen the widely criticized iPad Pro (M4) ad that doubles as a music instrument and creative tool crushing porn. [If the link doesn't work, it means Apple has taken it down from their YouTube channel.]
I don't want to waste everybody's time offering additional critique. But I do want to remind myself, and you all, that Apple did some pretty great ads in the past. Here are some of my favorites below, and you can watch the 1984 here.
Get a Mac series
This is Apple's Think Different spot:
Think Different
This one is an elegant slideshow of motion typography:
Intention
This is a cool, hippy spot for iPhone 15 Plus:
iPhone 15 Plus
Last but not least, here's a really sarcastic ad, not made by Apple, of the tallest iPhone since iPhone.
iPhone 5: A Taller Change (parody)