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emotions · Jul 12, 2024

Forms & Formats: Ways to Appeal to Audiences

Michael
  • Scroll-animated Graphs & Charts

This example hails from The Wall Street Journal. I am sure you can see this on The New York Times and all other major news outlets' digital offerings.

I love the way when you scroll down the page, the charts animate while the sections change over, with texts fading in and out while components of one chart transition or reposition to morph into components of a new chart. Beautifully done. [Click here or image below to view full article]

WSJ scroll-animated graphs

  • Mosaic or Photo Grid: UNDP

This bento box format of a visual promo is really well designed and sets up the stage for all the bullet points of the UDNP Global Goals. If you start out with the text slides all over the screen, it would have killed the potential interest for an average viewer to continue. All the photos are also beautifully selected and laid out in the grid.  

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by UN Development Programme (@undp)

  • Selling a Product, and Lifestyle

This water bottle company has a cool name: Let's Wonder. Its sales pitch is even cooler. You get to stare down the ingrained National Park icons on the outside of the barrel, along with 63 stickers of those parks. See how fast you could check off your bucket list, if you are a National Park lover. 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Let's Wander (@letswandercompany)

 

What I have done...

Interactive image slider:

 

Check out the glacier slider I designed and got "sold" onto nytimes.com

Animation, data visualization and motion graphics:

A curated collection of bite-size vignettes that adds style to substance in the creative production cycle:

Gretel-bubble-maps-16x9

16_9_Chicago-Helsinki_AdobeExpress

EverestGlacier_1921-2007 wLiberty lrg

NPW FB2NPW FB3

AirAnimated-sliding-2009-06-full

TD Paid Parental Leave - Quinn Phelps morph

Mortage-Service-Index-2019_optimistic

 

ClimateCentral_Sydney_2C-4C

Livestreams:

I've done both real livestreams and pre-recorded events. With the latter, there's more creative freedom in post production and you could dream up lots of cool ways to elevate the production value.

 

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Michael
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